Overview

Riverside Park is the heart of recreation in Rexburg, Idaho, bringing together Rexburg Rapids, The Neutral Zone, and community playing fields into one destination. While the City of Rexburg initially commissioned a rebrand for Rexburg Rapids, the greater opportunity was to create a cohesive identity for the entire park.

The previous brands lacked a unified identity and didn't reflect the energy of the experiences they offered. This rebrand transforms Riverside Park into a year-round destination that inspires play, exploration, and community.

In this project, I collaborated and brainstormed with various AI platforms to draft branding briefs, write mission and value statements, and to create mockups of my work.

Client

City of Rexburg Parks and Recreation

Disciplines

Strategy, Identity, Logo Design, Typography, Illustration